Soft2Bet on how sportsbooks can build player value after major sporting events
In this article, James Hancock, Vice President of B2B Marketing at Soft2Bet, examines how sportsbooks can turn major tournament-driven acquisitions into long-term player relationships through tailored engagement, effective CRM strategies, and retention efforts focused on sustainable player value. When a major tournament is on the horizon, our industry can get a little giddy, and understandably so....